https://www.harrietwang.com/about daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1576651082374-2NU39TU2P5J367EGVRZI/72526729_2878699375571433_1010859976618409984_n.jpg About Me https://www.harrietwang.com/ux-case-study-ibm daily 0.75 2020-01-06 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565804399662-SIIN7KE1YQ9F72DOTBG0/Homepage2.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546831437380-CHCEOENS8CD4HJQXSDGR/Homescreen UX Case Study - IBM Design Challenge - UX Case Study: The Louvre A summary of my IBM User Experience Design Challenge, received Oct 2018 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546831755877-80AZYLGOPFCXYN6P8PV2/currentDesign.png UX Case Study - IBM Design Challenge Current Website for the louvre at the time I received the challenge. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1570141933637-F4AK4V67YRK7PI8P24ZG/redesignScene.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546832134343-MN1EA3JJBQKM0ZGHRZLJ/currentDesign.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546832279502-24EGLB7DED6LSKGZHZKA/userfeedback1 UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546832381083-OI4CMSH2FIMPFKK2QKQD/userfeedback2 UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1546832527609-3TKTLC4W7RHBDGJ8DDQB/mycritique UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1570141703758-ZLWZA8ZG2VEZ89KKYHMO/POVTable.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1570142349532-KEATZSSVIXYY36ZI9ONE/firstIteration.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1570142128694-7N8AIVHDQ6SG2GNLNDDW/secondIteration1.png UX Case Study - IBM Design Challenge https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1570142211859-FHXM4IEL45BYY261R9HV/image-asset.png UX Case Study - IBM Design Challenge https://www.harrietwang.com/lineup daily 0.75 2020-01-06 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547433284037-S8EOMJEO3X1OA14LWDUY/homepageDemo.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547429917953-G63NFBGXG1DA3IUP5NIC/LineUp LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426766682-1O0E18IQ9RDMXCHUCFXR/storyboard LineUp | Web Design and Development Storyboard https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426989713-Z2M3N29JXHN1121LZRIM/image11.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426983393-VQIUQP5QW1Y82CL00ANT/image16.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426994776-9J875PQPCH8FFBBB5F16/image15.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426987910-W60YQ6JASUWUVSETZ8Z9/image7.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547426991117-CWTN7YKD7GOFKP1JYFHB/image10.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427050996-94JYMRUTUDJ4KVD6KQIF/image14.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427236024-EAFI2QZGGCLA18Z2KGNP/homepage.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427236253-J2F7HW4YRLAOGV9MFVZT/explore+page.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427236686-75IPM698HUUFAMU82OJZ/saved+page.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427237423-HU2JNG8KSH9R5MNQ2I6X/analysis+page.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427234988-FGVYHBMVULFAZXVNLWXV/account+overview.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427235592-JMI5KIOT2AIW3LDWKMAR/Personal+Detail.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547430630868-8KTL09QN9A79QACEBMKU/moodboard LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427971840-SP2SUHC9VWOLRPH6OEIE/Screen+Shot+2019-01-13+at+5.00.39+PM.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427967477-R4KHXDS8K2VJOSA04OHI/Screen+Shot+2019-01-13+at+5.01.36+PM.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427964681-H4SNFH1FTWQMHMOG5LVO/Screen+Shot+2019-01-13+at+5.04.19+PM.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547427962834-ZUUMWANIEXV5OJWQ8KVH/Screen+Shot+2019-01-13+at+5.03.01+PM.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547431369077-ALEEDLHG548KPIJJP7PO/user+testing LineUp | Web Design and Development One user testing out the product https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547428354375-ISOX2TERE1G5SUTBFM2F/version1.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547428354465-VAFEW4UUYCY7IDR2J8L5/version2.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1547428477719-D0SQUC7UWQV39MWPJ0RJ/image-asset.png LineUp | Web Design and Development https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578354217173-FFRUBXK35F0UBKNMST93/Flatter.png LineUp | Web Design and Development https://www.harrietwang.com/user-experience-for-techout daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565812360541-TW1NADGGEYAJBADH2DVP/thumbnail.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565804498750-TKHLG3D1ALJ9K23D4YJQ/TechOutBanner User Experience for TechOut - DSGN100 - Tech Out A kiosk prototyping project for the school library’s Technology Lending program. (DSGN100, SP 19, UCSD) https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565807056546-DGO46K7P1F3927KBY912/image15.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565807083106-QW89Y4F9NKN72YVNXZH2/image20.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565806970374-2XJV2RK0U8FY9UUJ19EK/image18.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565806969883-C59ZNYF49ABMGR1RP3QE/image5.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565808227365-N2NMGQ4DS95E0L7ZZW7D/image1.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565808053471-I5PB2JX03USQ1QKBK4HK/image1.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565807153949-RGBL7A2X6SH6KGE68D8K/primaryPersona.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565807209401-IREC0G8V2GMH1WLQ8TD3/SecondaryPersona.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565808953110-OSCQSQ4MU22LEWPVOVJK/styleguide.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565808839817-0SA97LMEG7PPKG22Y76T/moodboard.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565809453064-XNZSTDZEX38E91LTXKT4/sketch3 User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565812888635-KMTVLSF3HU1DMBH21NRY/paperPrototye.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565809863632-BK23AGSHTJL3L51MV54Y/Physical.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810073048-P4Q93Y2Q6LSIOGU4XEAP/image18.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810145492-KV1JGOTY4ROG2VH47UTO/image6.png User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1586745868207-O0XU85COOLXUZGB70H8C/user.jpg User Experience for TechOut - DSGN100 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810793288-UYGPCG0F4W9VX3OJ81S7/FirstLook.png User Experience for TechOut - DSGN100 The splash screen followed by the two product views: currently available items + all items offered by the Tech Lending Program. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810833865-IG70VJDP0ZLXE8CSYV63/DeskPickUp.png User Experience for TechOut - DSGN100 Checking out a camera: it is expensive and delicate, please go pick it up at the Media Desk! https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810861973-Y6GEHGHFKLKFF3ZYMUJJ/KioskPickUp.png User Experience for TechOut - DSGN100 Checking out a charger: instantly pick up from the kiosk. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565810886177-TWXEB02BUW3XL1HXDINW/UnavailableAndHelp.png User Experience for TechOut - DSGN100 Item unavailable view will disable check out feature. Need further assistance beyond self service? No problem - Ask for a librarian! https://www.harrietwang.com/135-bakery daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1568256507848-GWCFJ2MTX5SSZ56R7FLE/thumbnail2.png Web Design & Development - CSE135 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578564350762-6ZCESK4WF1P95C7BVC6C/fullbleedthumbnail.png Web Design & Development - CSE135 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578564752140-PFCG54NB4XGSKK6TDAMA/ClientPersona.png Web Design & Development - CSE135 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1569582328296-1GSEHY1IO21I23ADKQNP/codeExample1.png Web Design & Development - CSE135 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1569582331699-6BUCQBR12ZZAZ624HBE6/codeExample2.png Web Design & Development - CSE135 https://www.harrietwang.com/new-page daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578812864596-G045GDI6C223AFTIQEH9/thumbnail2.png New Page https://www.harrietwang.com/resources daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1586858383098-3ZHU0LOO67KE6VGO2GYB/peach-emoji.png Resources https://www.harrietwang.com/harriet-as-researcher daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1585615091224-77RB88CUUKGUKZUMK490/GenderStudy.jpg Harriet As A Researcher https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1585615125197-RJF0GYDPBXUYBLTUAEVC/MPUZ.jpg Harriet As A Researcher https://www.harrietwang.com/contact daily 0.75 2020-04-14 https://www.harrietwang.com/home daily 1.0 2026-03-07 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/61508c8c-9a35-4a1e-b316-f9179bf532a9/App+Integration+Cover.png home - Intuit | Reduce user drop off during app integration I redesigned an experience to integrate 3rd party apps into Intuit QuickBooks and Mailchimp, reducing user drop off by 15%, and accelerated development process per integration. Learn more → https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/2ec4ff8e-53a6-4d31-b126-fe8c2ca1806c/Multi+Channel+Cover.png home - Intuit | Increase user opt-in for document auto import I owned design strategy across research, design iterations, and AB testing to deliver a streamlined flow to increase TurboTax and QuickBooks customers to automatically import bank and tax documents. Learn more → https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/569e2eec-e40a-4276-bd60-35cd34a49458/RouteAppSummary.png home - Route: Year in Review From Passive Tracking to Viral Social Sharing - I led and shipped Route’s End of Year In Review for 2021 and 2022 — a Spotify-Wrapped-inspired experience that transformed dormant tracking data into 50k+ social shares. Learn more → https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1724347224512-WT0NJ8U6U7S9QN8J2I7D/Carbon+Neutral+Cover.png home - Design at Route: more than a package tracking app I joined a small design team of 5, together we built a 2023 iOS & Android App store top rated B2C package tracking app elevating customers post purchase experiences. Learn more → https://www.harrietwang.com/aboutharriet daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/249aae72-f731-4d20-b161-cc412b8e4ba4/Instagram+Post.png <p class="" style="white-space:pre-wrap;">About Harriet</p> https://www.harrietwang.com/works daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1583568141073-IUJ4SEQCH57G4JMTL58C/BuzzthumbnailFitted.png Works - Product Design @ Buzz Product Design and Marketing Collateral for Buzz, an iOS App for Live Events and Deals from Student Orgs and Businesses. 400+ Users, 8 orgs & Businesses and growing. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1565885942306-H8WHJEXRSWTAEGMZ2NKW/TechCareWeb Works - UX Design @ American Express Part 1 - How I redesigned the IT support center that receives over 100k visitors per month at American Express. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578388416352-O6HPNONKGG3DWF62MBWP/thumbnail.png Works - UX Design @ American Express Part 2 - How I delivered an online check-in feature on the American Express employee mobile app that reduces queue time from 45min to 15min. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1578810138275-RD0BYA2XW4ZWF2V2LBIT/christmas2019.png Works - Visual Design Collection Branding, Mobile Design, Web design, Typography https://dribbble.com/harrietwang https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1586496858744-7NC6Y4DI20TTE8KRB0CZ/RetroPosterMockup.jpg Works - Typography for “Avant-Garde” The Origins of the Avant-garde in America is 3-day public talk series on modern architecture in New York City. Include Event Poster and branding collaterals. https://www.harrietwang.com/sodacan daily 0.75 2020-05-11 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1589173154355-6DWW18QT5LH61RPAFN7C/GraphicCan.gif SodaCan https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1589173625309-JXRYGLJCAZVEXCHOJM8D/ins2.png SodaCan https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1589173542773-QSZVUMGP75WN7GVVMGWK/GraphicCanWhite.png SodaCan https://www.harrietwang.com/motion-design-at-route daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/776d36dc-0b01-45bb-9f2f-bec9051d60c1/2022YiRPreview.gif <p class="" style="white-space:pre-wrap;">Motion Design @ Route</p> - A Year in Review with Route Growth, Experience https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/25d4fba3-3a6e-4520-b0d1-b05499bad12b/mockup+light.gif <p class="" style="white-space:pre-wrap;">Motion Design @ Route</p> https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/06cefbff-5c7c-4240-b523-722c27f71e1b/Launch.gif <p class="" style="white-space:pre-wrap;">Motion Design @ Route</p> https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/ea6a15b7-7984-4e5a-9a01-6b728d9e5418/RouteMotionDesignThumbnail.png <p class="" style="white-space:pre-wrap;">Motion Design @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.harrietwang.com/route-carbon-neutral-shipping daily 0.75 2024-10-23 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1724347242780-KEN1DMSX58OS8KOFB85R/Carbon+Neutral+Cover.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/619b5fb8-06c0-43d3-af6c-feb9a6a22fa1/Route.Carbon+Neutral+Shipping+Brief.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1e4b6888-ea63-4122-9856-424dfb3be2f6/Problem+Statement.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/5d58a3c5-40c0-4d5f-9e06-7277ef386155/Competitive+Research.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/ebf414ae-dac2-4b4e-bf46-7f75bfd4e6f2/Carbon+Voice2.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/5685d471-6d0d-412e-8fd0-9ef48fb40ed4/Visual+Ideation.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1920dec9-b314-4f15-aeb4-e73d7408abff/%28Past%29+Visual+Explorations.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/88350c00-27e7-474f-ad2a-1d2d2dd466c5/%28Past%29+Visual+Explorations2.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/8a39a411-2734-4939-a955-71b589159db5/Happy+Path.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/f30adaa5-1cf1-4e1d-be3e-2010d0264139/Exploration1.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/a582ba8c-ea82-46d1-ac7f-5f9c795b0246/Exploraton2.png <p class="" style="white-space:pre-wrap;">Carbon neutral shipping @ Route</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.harrietwang.com/intuit-app-integration daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/2e7a61d5-c3bb-4d03-99c1-ce402bf9ebe7/MC+showcase.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/174e3f68-d724-42f7-84b2-ee4bb52b490c/QB+Showcase.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/6fbe3181-3eae-465f-b9f5-f80531906f0b/unsplash-image-Cc9Yso_xn4I.jpg Intuit Marketplace App Integration - Customer problem Small and mid-market business owners feel overwhelmed and frustrated when trying to connect third-party apps to Intuit. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/2d829311-6281-4514-92fb-a575e259d5d5/unsplash-image-QckxruozjRg.jpg Intuit Marketplace App Integration - Business problem The reliance on bespoke, custom-built integration paths creates a massive 'maintenance tax,' making it difficult for developers to scale, update, or ensure quality across the ecosystem. This results in tech debt, longer dev time, and a slower time-to-market for new partnerships. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/385b6e9e-fb2f-4bef-90b4-e19d2434c9e1/IntuitAppIntegration.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/bb1d5c52-4d15-4e97-8215-66203feb77f9/QB.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/0830e548-540a-47fc-b8df-9f1e2a47d94b/MC.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/6c41f7e8-5dc7-4783-80c2-06e9701b4585/Pattern+Sense.png Intuit Marketplace App Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.harrietwang.com/designatroute daily 0.75 2026-02-21 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/78a70e61-e046-4ba7-853f-3b95f41a1333/RouteOnboarding.png Product Design at Route - Variable Onboarding Lead design of user onboarding experiences and experimentations. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/823f7418-2607-4093-9c98-3d5e04b81e7f/RouteShop.png Product Design at Route - Checkout Lead design for in-app check out universal shopping cart, post purchase add on, etc. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/be94f927-d768-4b92-861b-2143e35c16d9/RouteAddcard.png Product Design at Route - Add Card Lead design for payment linking and prototyping interactive animations https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/f0aea9f5-f58f-4f8e-bf2a-f4356a91f66a/RouteYIR.png Product Design at Route - Year in Review Lead design and animation in year end customer celebration & social sharing & brand recommendations feature. https://www.harrietwang.com/intuit-document-auto-import daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/ffe6f1e8-4d5b-403e-b975-5ce2c3a64741/Multi+Channel.png Intuit Document Auto Import - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/980eabd1-6f95-4e84-b113-e4b67d62e2e6/Multi+Channel+-+alt.png Intuit Document Auto Import - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/eac697f3-35a9-4e0a-bce1-e25054f295c9/QB+Problem.png Intuit Document Auto Import - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/2392eef7-b527-4c49-9f7f-75abc16bf83a/TT+Problem.png Intuit Document Auto Import - Make it stand out What we found: Opportunity to reduce expert hand off time in TurboTax Full Service — the customer is guided to import their bank interest forms. The data from the bank forms are extracted, but the expert now need to prompt and wait for customers to sign in to the bank again, or manually upload a physical copy of the tax forms to before signing off on the tax return. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/4854a595-e60a-4e57-b078-924cb772be99/unsplash-image-wS73LE0GnKs.jpg Intuit Document Auto Import - QuickBooks Customer Statement I am an Intuit QuickBooks customer. I want to reconcile my monthly statements to ensure my books are accurate. However, I have to manually download PDFs from my bank and upload them to QuickBooks every month. Which makes me feel frustrated that the platform isn’t automating a repetitive task as promised. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/229b0861-5400-440b-800f-11754b2637b5/unsplash-image-W8FvUgCLO6U.jpg Intuit Document Auto Import - TurboTax (Full Service) Customer Statement I am an Intuit TurboTax customer. I want to import my financial data quickly so I can finish my tax return. However, I am asked to log in to my bank a second time just to share my tax forms, which feels redundant and suspicious. Which makes me feel confused and hesitant to continue, leading me to abandon the digital sync and hunt for paper documents instead.” https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/3933aa58-211b-4a6b-9c65-4a983ff0ef02/unsplash-image-L9U5UUScnHY.jpg Intuit Document Auto Import - TurboTax (Full Service) Expert Statement I am a TurboTax Full Service Expert. I want to verify my client’s tax documents efficiently to ensure a fast and accurate filing. However, most clients don't realize they can automate this early, so I have to prompt and wait til customers to return and manually upload low-quality photos or incomplete PDFs. Which makes me feel burdened by back-and-forth communication that slow down my ability to finish each filing.” https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/741f1ff5-8ef5-474b-a21c-a256b88aad7e/SignInScreen.png Intuit Document Auto Import - Low commitment & Slow speed to value Upon seeing this sign-in screen, I hypothesized that, 1.Customer do not want to manually enter sign-in info; 2.Customer do not understand why Intuit needs them to sign-in right now. Key insights from user interviews showed that, - Users end up on this screen because they are curious; - The majority of the users actually considered seeing “sign-in” for a 2nd time as a security necessity. However, they are not sure of the added value of importing physical documents. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/44746bcf-1793-46fa-959d-8fff1a3a30bc/Education+B.png Intuit Document Auto Import - Make it stand out Pros: Acknowledges the result of the initial sign-in, clarifying customers brought in data, not documents. Cons: Low readability on the actual prompt for next step; The status of the checkbox changes the next screen, adding engineering complexity in how the widgets are currently wired together. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/82f7b965-bcae-447c-82c9-11c4a4a8ad4d/Education+A.png Intuit Document Auto Import - Make it stand out Pro: Advertising the feature with a strong headline. Added graphic to help customers understand and what documents will be brought in. Cons: A low scalability graphic asset to co-own between teams - The graphic has to be customized for a variety of scenarios and products, across Banking, Tax, Loans, etc. Even though this is a strong design option among stakeholders and users, we held out for one more try on the design direction. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/5cf149cf-df83-472f-808f-1d77e3fcff58/Education+C.png Intuit Document Auto Import - Make it stand out The green light: After rounds of user testing with the collaboration of my Content partner, the team aligned on a much simplified version. The final content is conversational, and in A/B testings proved to be most successful for conversion. This was also fatalistic news, as serving different sets of text content across Banking, Tax, Loans scenarios is a much lighter engineering lift. https://www.harrietwang.com/route-year-in-review daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/569e2eec-e40a-4276-bd60-35cd34a49458/RouteAppSummary.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/a17a13ca-b58c-4f9c-9973-167947fa96b0/RouteApp.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/6b1dccba-b1cd-4d7b-bba1-b5eb2ee9c5d3/2021+Exploration.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/1a8143c0-394c-463f-87e0-5cff96e3eecf/2022+Exploration.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/007348b0-c0ff-426d-8177-95dfe9dea78f/Prototyping.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/a1f2009b-c723-40e0-a0f1-49b124f006f4/Animation+layers.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/4a553626-12aa-4ed3-a2b4-4007d3e2ed5c/MostLikedSummaryScreen.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/5504acd8-b00b-4590-b15a-12c9512f3db3/2021-AB+Test+Improvement.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5baa9aa9f8135a6e5700633c/24514d06-efcd-4ce1-8325-aa482da6e57b/AB+Test+Improvement.png Route Year In Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference.