Design at Route: more than a package tracking app
In 2021, joined a small team of 5 designers to bring to live a fun, B2C package tracking app with a fun aesthetic and a mission: bring online shoppers out of their mailbox, and into a an app that track-shop-resolve shipping issues all in one place. I shipped anything from 200k+ high engagement features, to iOS & Android first Design systems, delightful easter egg animations, and even interactive kiosk experiences for branded events. Did I also mention, a billboard at New York Time Square?
Variable Onboarding
Lead design of user onboarding experiences and experimentations.
Checkout
Lead design for in-app check out universal shopping cart, post purchase add on, etc.
Add Card
Lead design for payment linking and prototyping interactive animations
Year in Review
Lead design and animation in year end customer celebration & social sharing & brand recommendations feature.